Do You Need to Reframe Your Business?  

Traditional planning methods got you to where you are NOW. They are unlikely to be suitable to get you to WHERE you want to be, as you need a different approach to reframe your business.

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Hi, I'm Simon Fawkes. SME Directors hire me to reframe their business because most are time-poor, struggle to prioritise and need fresh thinking.  So, l guide them through a three-stage process: Survive, Revive and Thrive.

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Reframe Your Business Is Hard

You Need To Take A Different Approach!

"Business As Usual" may be fine if you are satisfied with growing at a steady rate. Traditional business planning often involves working from last year and then adding 10% of 20% for the following year.

Doing the same better and faster won't lead to a step change.

What is your Strategic Imperative?

  • Are your clear about WHY you are in business?
  • Have you defined WHERE you want to get to in the next few years?
  • Do you have a sound understanding of where you are NOW?

There is one question that you may think is missing. Namely, HOW will you get there?

You need to be crystal clear about the NOW and the WHERE first.


The NOW-WHERE-HOW process is the foundation for effective strategic planning.

Now Where How

The three steps are:

  • Where are you NOW?
  • WHERE do you want to be in one or two years?
  • HOW will you get there?

The starting point is the NOW and it is critical to have a clear picture. Once you have defined your starting point, you then define the WHERE, which is the finishing point. The common trap is to jump from the NOW to the HOW.

Problem Solving Course

This free online course includes five online tools, including NOW-WHERE-HOW.

A SWOT Analysis Helps Define the NOW

The standard SWOT Analysis has four elements:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Strengths and Weaknesses are internal and Opportunities and Threats are external. If you are facing new challenges, your strengths and weaknesses may change in small ways, but the opportunities and threats are likely to change significantly.

A Standard SWOT Analysis Is Deeply Flawed

Simply writing down your Strengths, Weaknesses, Opportunities and Threats is where most SWOT's finish. There is no real analysis and more importantly, no actions from any analysis. 

Strategic SWOT

The Strategic SWOT is a powerful business tool that includes analysis and actions.

Change Success Model

The Change Success Model Helps You Get Ready to Reframe Your Business.

Research tells us there is only a 30% probability your change initiative will succeed. This is because most business people adopt a ‘trial and error’ approach to change incurring a high cost in terms of lost time, reduced confidence, wasted money and poor resource utilisation. But you can improve this probability of change success.

Developed by Mindshop founder, Dr Chris Mason following an 8-year PhD on the subject, the Change Success Diagnostic will identify the following outcomes:

  • Your change potential percentage (an ideal success score being a minimum of 78%) and
  • Which one of the ten change success factors has the biggest gap between where you are NOW and the maximum WHERE score.

You can then from this report determine strategies you can implement to boost your potential for change success by lifting the scores in your largest gap areas.

It is crucial that you understand this so that you avoid the pain of being one of the 70% that fail.

Change Success

There are three factors for Change Success:

Readiness (30%)
How ready the organisation is to implement change.

Capability (40%)
The skills, people, training and resources required to implement change.

Beliefs (30%)
The overall attitude of the organisation in relation to change.

Free Resources To Guide You On Your Journey

Strategy & Leadership 


Rate your business against each of the nine statements.

Download the checklist directly, as there is no need to provide any contact details.

Problem-Solving Course


Learn valuable new skills with a free online course in problem solving.

There are 12 modules and each one takes about 30 minutes to complete.