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Hi, I'm Simon Fawkes. Entrepreneurs hire me to turbo-charge their business because most are time-poor, struggle to prioritise and are baffled by digital marketing. So, I help them to re-structure, systematize, boost sales and profits faster.
"Business As Usual" may be fine if you are satisfied with growing at a steady rate. Traditional business planning often involves working from last year and then adding 10% of 20% for the following year.
Doing the same better and faster won't lead to a step change.
There is one question that you may think is missing. Namely, HOW will you get there?
Leave this for now as the two vital steps are to be crystal clear about the NOW and the WHERE.
The NOW-WHERE-HOW process is the foundation for effective strategic planning.
The three steps are:
The starting point is the NOW and it is critical to have a clear picture. Once you have defined your starting point, you then define the WHERE, which is the finishing point. The common trap is to jump from the NOW to the HOW.
The standard SWOT Analysis has four elements:
Strengths and Weaknesses are internal and Opportunities and Threats are external.
Simply writing down your Strengths, Weaknesses, Opportunities and Threats is where most SWOT's finish. There is no real analysis and more importantly, no actions from any analysis.
This post from MindTools explains this clearly.
SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
This SWOT Analysis stops at Threats.
The Strategic SWOT is a powerful business tool that includes both analysis and actions.
There are four important questions you must answer as part of the analysis.
Click on the button below to find out more about the Strategic SWOT and to download the template.
Research tells us there is only a 30% probability your change initiative will succeed. This is because most business people adopt a ‘trial and error’ approach to change incurring a high cost in terms of lost time, reduced confidence, wasted money and poor resource utilisation. But you can improve this probability of change success.
Developed by Mindshop founder, Dr Chris Mason following an 8-year PhD on the subject, the Change Success Diagnostic will identify the following outcomes:
You can then from this report determine strategies you can implement to boost your potential for change success by lifting the scores in your largest gap areas.
It is crucial that you understand this so that you avoid the pain of being one of the 70% that fail.
There are three factors for Change Success:
How ready the organisation is to implement change.
The skills, people, training and resources required to implement change.
The overall attitude of the organisation in relation to change.
The Strategic SWOT Template is a simple but powerful business tool.
Once you have used it, you will never go back to using the conventional SWOT that does not have any analysis.
Click on the button below and then enter your name and email address to get instant access to the template.