All Posts by Simon Fawkes

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Money is a sensitive topic, but it is the glue that holds our society together. Managing your finances well is, of course, an essential life skill. Too much “retail therapy” can be harmful, but the other extreme of being too frugal is not without its problems. So how can you build a better relationship with your money?

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Listen to the Podcast Episode

The topic of episode 51 was Relationship Marketing and the importance of building strong relationships with customers. Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?

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Listen to the Podcast Episode

What type of marketing is right for your business? Specifically, how well do you know your customers and how well do they know you? What is the right mix of relationship marketing and transactional marketing? This is important as relationships are of course the foundation for any business.

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Listen to the Podcast Episode

Running any business can be tough and many business leaders fall into the trap of dealing with the Urgent and they neglect the Important. A bigger trap is being stuck in the Present and not thinking about the Future, but we cannot afford to simply wait for the future to happen.  So how do we go about creating the future?

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Listen to the Podcast Episode

The title “Successful Strategy Implementation” contains three powerful words.  Thus a strategy can only be successful if there is effective implementation and the way you implement strategy can play a bigger role than the strategy itself. Specifically,what are some of the key elements to Successful Strategy Implementation?

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