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All Posts by Simon Fawkes

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About the Author

I believe in thinking differently and I love challenging perceived ideas and ways of working. This brings new insights that can be the catalyst for taking a different approach. That’s why I love coaching SME business leaders to help them increase sales and profits.

Aug 26

Smart Ways To Show Videos On Your Website

By Simon Fawkes | Blog

Smart Ways to Show Videos

Use Videos To Increase Engagement

The title "Smart Ways To Show Videos" implies that there may be some ways that are not so smart. In fact, some ways to show video are plain dumb. Images are more engaging than text and videos are more engaging than images. The downside is that videos can be distracting and the worst thing you can do is to encourage visitors to your website to go elsewhere.  Sadly, this can be the consequence of not using the right techniques to show your videos on your website.

Engagement is the most important factor. You also need to minimise the time needed to load a video, as if it takes too long, the person on your website may give up and go elsewhere. Another issue you need to be aware of is the extent to which you want to stop people from downloading and copying your videos. Because this topic is quite complex, we have added a "Quick Navigation", which lists the various topics under the heading "smart ways to show videos on your website". As a result, you should find the content easier to follow.

So what are the smart ways to show videos on your website?

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Aug 02

How to Make Your Linkedin Profile More Effective

By Simon Fawkes | Blog

LinkedIn Profile

WHY IS YOUR LINKEDIN PROFILE SO IMPORTANT?


LinkedIn is the most important professional network and there are now more than 400 million members.  This is no passing fad and the growth is likely to continue.  LinkedIn is a professional, not a social network . This means your LinkedIn profile needs to be complete  and present a good impression.

A complete profile presents an opportunity to optimise your profile with careful use of the right keywords. This means that someone doing a search is more likely to find your profile and they will make an instant judgement by glancing at the results from the LinkedIn search results.

So how do you make your LinkedIn profile more effective?

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Jul 25

Unlock The Secrets To YouTube Marketing

By Simon Fawkes | Blog

YouTube Marketing

YouTube Marketing


YouTube is the second largest search engine after Google. Videos on your YouTube channel appear in Google searches and they feature more prominently.  This means that the person doing a search is more likely to click on your video than items with an image or plain text. YouTube Marketing must be done well!

Remember that Google owns YouTube, so Google wants your videos to feature as premium content. 

While Facebook is a very important Social Media Channel, you cannot search for a video on Facebook.  If you want people to find and watch your videos, you have to publish your videos on YouTube.

So how do you get your video to rank highly on YouTube?

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