B2M Business Insights is a weekly radio show and podcast for business owners and managers, who are open to new ideas and who are willing to embrace change. So the Interviews with experts and thought-leaders will give you fresh insights and tips on strategy, marketing and social media to help you make informed decisions about growing your business and reaching new markets.
Read more about B2M Business Insights.
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This video explains why traditional goal-based planning may not always be appropriate. How can you plan when there is so much uncertainty? This is more acute for new businesses or new markets when there are too many unknowns and too little information.
Learn more about the interview by clicking on the image below. The post has a summary of the interview. You can watch, listen or read or do all three.
The interview lasts 17 minutes and it covers a range of topics, starting with my education when was torn between Mathematics and Physics in one direction and Modern Languages in the other direction.Finally I resolved this conflict by doing both and studying Engineering followed by German and French at Cambridge University in England. The correct term is "reading", which is a little archaic.
I created this Mind Map to gather my thoughts and to use as a guide during the interview. My career evolved from structural engineering to project management The big change came after completing an MBA at Otago University in Dunedin, as I worked as a financial management consulting before being appointed Trade Commissioner for New Zealand in Germany. This was the foundation for a second career in international marketing, which has now changed to business coaching on strategy, marketing and social media.
I believe in thinking differently and in challenging perceived ideas and ways of working. Since I am naturally curious, I am always seeking new and better ways of doing business. Consequently the way that I interact with my coaching clients is by asking probing questions as part of a structured conversation. These questions stimulate lively discussion that can be the catalyst for fresh insights and new ideas.
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Prof Peter Williamson
Dr Chris Mason
Better Business by Phone with The Telephone Man
Sustainability and Social Enterprises
Opportunities for NZ in China's "New Normal"
Change Success by Making Change Stick
15 May 2017
22 May 2017
29 May 2017
5 June 2017
Please let me know if you have any particular topics that interest you. The slogan on my sweatshirt is "Share The View" and I would love to get your views too.
Do get in touch if you would like to appear on B2M Business Insights. I pre-record all programmes and I work with the person I am interviewing to develop an outline for the interview, which lasts 25 minutes
You do not have to be in Dunedin, as I can arrange interviews using Skype or Zoom.
I believe in thinking differently and I love challenging perceived ideas and ways of working. This brings new insights that can be the catalyst for taking a different approach. That’s why I love coaching business owners and managers on Strategy, Marketing & Social Media to help them and their companies flourish.