Category Archives for "Blog"

​B2M Business Insights is a weekly radio show and podcast for business owners and managers, who are open to new ideas and who are willing to embrace change. So the Interviews with experts and thought-leaders will give you fresh insights and tips on strategy, marketing and social media to help you make informed decisions about growing your business and reaching new markets.

Read more about B2M Business Insights.

The title "Smart Ways To Show Videos" implies that there may be some ways that are not so smart. In fact, some ways to show video are plain dumb. Images are more engaging than text and videos are more engaging than images. The downside is that videos can be distracting and the worst thing you can do is to encourage visitors to your website to go elsewhere.  Sadly, this can be the consequence of not using the right techniques to show your videos on your website.

So what are the smart ways to show videos on your website?

WHY IS YOUR LINKEDIN PROFILE SO IMPORTANT?

LinkedIn is the most important professional network and there are now more than 400 million members.  This is no passing fad and the growth is likely to continue.  LinkedIn is a professional, not a social network . This means your LinkedIn profile needs to be complete  and present a good impression.

A complete profile presents an opportunity to optimise your profile with careful use of the right keywords. This means that someone doing a search is more likely to find your profile and they will make an instant judgement by glancing at the results from the LinkedIn search results.

So how do you make your LinkedIn profile more effective?