This question is intended to challenge the accepted wisdom of getting strategy "right" before devoting resources to implementation. This approach is fraught with danger, in particular with the rapidly increasing rate of change. By the time your "perfect strategy" has been thoroughly reviewed and finally receieved approval, it is already dated.
There are some alternatives and this page will look at better ways to develop and implement strategy.
Most people in your company know WHAT you do and some of them know HOW you do it. Very few understand WHY you do it. As Simon Sinek explains in this video, making money is simply a result. It is even more important that you convey your WHY to your prospects and customers.,
People don't buy what you do, they buy why you do it.
So Why Are You in Business?
Complete The Following Statement:
"Our business exists to..."
How Leaders Close The Gaps Between Plans, Actions and Results.
How often does planning achieve the desired results? More planning is not the answer!
Let's hear from the author, Stephen Bungay
What gets in the way?
There are three questions you need to ask and they must be in the following order:
These three apparently simple questions are at the heart of Mindshop Business Planning. The NOW is your starting point and the next step is to define WHERE you want to be. The danger is to jump to the HOW. This is like rushing into "solution mode" without first being clear about the problem you are trying to solve.
Another important consideration is to strike the right balance between the short-term and the long-term. The Key Issues are the ones you are struggling with now and some of these issues may be keeping you awake at night.
The Mindshop Growth and Profit Solutions (GPS) Business Diagnostic is a useful way to identify your top three areas for improvement. There are 25 questions that you need to answer on sliding scale of -5 to +5.
All you need to do is to click on the image to get started. Enter your name and email address and then score each of the 25 questions. Finally, click on the button "Send My Results" and you will receive an email with the details of your diagnostic and the questions that related to your lowest three scores.
Research conducted by Mindshop founder, Chris Mason during his PhD on how to improve the probability of change success, discovered there are three main factors contributing to change success:
There are 30 questions to identify your overall change potential score in relation to a specific change initiative. The image below is an extract of an example report.
Click on the image to get started.
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