It is hard enough to spot what you think might be a market opportunity and to develop the first working prototype. Turning this into a finished product and getting global sales are two huge undertakings that require expertise, funding and persistence. So what can we learn from a company that has achieved all of this? Get some valuable insights about how to commercialise new hi-tech products and also how to achieve global reach.
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Greg has more than 10 years of corporate advisory work with law firms and growth companies in New Zealand and the United Kingdom. He also participated as a director and investor of various tech ventures and start-ups before founding BISON with his brother in 2014. Greg's role is CEO and his core strengths lie in business strategy and development.
#Digital #Marketing, when done well, can be very effective, but this does require expertise. So be prepared to invest in good people with the right skills and attitude.
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