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February 28

Making Sense of Intellectual Property

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There are two risks in business that everyone needs to be aware of. The first is if you find someone copying your name, product or service and you then discover don’t have adequate Intellectual Property (IP) protection. The second is when you receive notice that you are infringing on someone else’s IP. This can be costly and time-consuming to defend.

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In This Episode, You'll Get Some Great Tips on Making Sense of Intellectual Property...

  • It is very important to consider IP at the start of any new product or service. In particular, timing can be crucial and you must have a robust non-disclosure agreement before divulging any confidential information.
  • There are many different types of IP, registered and unregistered. There are many factors to consider, such as how easy it is to reverse engineer a product.
  • IP is intangible and highly technical. This makes it difficult to understand. Ignorance is not bliss and there are many traps for the unwary. For example, you need to consider Freedom To Operate at the initial stage of an R&D project

Making Sense of Intellectual Property - Resources

Kate Duckworth Intellectual Property

John Oliver - Eminem vs NZ National Party

"Pretty legal" really caught the attention of John Oliver. This made great comedy, but you probably want a more robust way to fight a claim of infringing the Intellectual Property of an international company with deep pockets. 

Questions posed by the interview: Making Sense of Intellectual Property

  • How well do you document and manage your IP? What risks might you be exposed to by not having a sound IP strategy?
  • What value does your IP add to your business and how could you create more value?
  • Do you involve your professional advisers at the outset of any R&D project? In addition, to what extent does creating new IP form part of a Product Road Map?

Introducing Kate Duckworth

Kate likes intellectual property a lot. Unlike her clients, she likes intellectual property disputes. Fortunately for her clients, she likes resolving them even more.

She also quite likes commercial challenges – contracts and agreements like licences, franchises, manufacturing, settlement, confidentiality, publishing and sale and purchase agreements. Yes, she likes drafting contracts in her spare time. 

And, she really likes copyright. Copyright often involves the creative sectors and Kate loves working with creatives helping them navigate the complexities of copyright law. She can also help protect and defend brands and trademarks and sort out any patent disputes. Furthermore, she can advise on how to best commercialise patents, in New Zealand, Australia and the rest of the world.And, she really likes copyright. Copyright often involves the creative sectors and Kate loves working with creatives helping them navigate the complexities of copyright law. She can also help protect and defend brands and trademarks and sort out any patent disputes. Furthermore, she can advise on how to best commercialise patents, in New Zealand, Australia and the rest of the world.

Intellectual Property is too important and too complex to be left to the lay person. Get professional advice before you spend any money on new products. #IP

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Simon Fawkes


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Intellectual Property, IP


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