Category Archives for "Podcast Episodes"

Sep 04

Overcoming Conversational Blind Spots

By Simon Fawkes | Podcast Episodes

Conversational Blind Spots

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Most of us enjoy a good conversation and this experience often makes us feel good. This suggests that an effective conversation is far more than an exchange of words. You may be aware of how a memorable conversation made you feel, but what about the other person? Assuming that others see, feel and think as we do is the first of five conversational blind spots. By learning how to recognise and overcome these conversational blind spots will help you communicate more effectively.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Aug 21

Commercialise New Hi-Tech Products

By Simon Fawkes | Podcast Episodes

Commercialise New Hi-tech Products

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It is hard enough to spot what you think might be a market opportunity and to develop the first working prototype. Turning this into a finished product and getting global sales are two huge undertakings that require expertise, funding and persistence. So what can we learn from a company that has achieved all of this? Get some valuable insights about how to commercialise new hi-tech products and also how to achieve global reach.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Aug 08

The Age of Anomaly

By Simon Fawkes | Podcast Episodes

The Age of Anomaly

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You are probably familiar with the story about placing a frog in cold water and gradually increasing the temperature. The frog does not notice the small change in temperature and is boiled alive. Well, this story, like many other familiar tales, is a myth. Frogs are far smarter than we give them credit for and they would jump out of the water well before it got too hot. Most humans, however, behave like the fictitious frog. Our reactions to gradually unfolding threats are slow or even non-existent. So what can we learn from Andrei Polgar's new book "The Age of Anomaly"?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Jul 17

Word of Mouth Marketing

By Simon Fawkes | Podcast Episodes

Word of Mouth Marketing

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You often hear people say that they rely on word of mouth for getting referrals. The expression is widely used but seldom understood. So, what is word of mouth marketing and which factors make this successful? Furthermore, is this something that Not-For-Profit Organisations should adopt and how can they make the best use of this marketing technique?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Jul 11

Early Stage Companies

By Simon Fawkes | Podcast Episodes

B2M073 Early Stage Companies

Listen to the Podcast Episode

Start-Up businesses often, by necessity, cut corners at the early stages but ultimately, they pay the price for this.  This podcast episode discusses why the founders need to consider the intended endings at the outset.  There are some important lessons for all early stage companies and some mistakes in the early days can have a detrimental effect on the ability of the company to seek new investment and grow shareholder value.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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