Category Archives for "Podcast Episodes"

Aug 08

The Age of Anomaly

By Simon Fawkes | Podcast Episodes

The Age of Anomaly

Listen to the Podcast Episode

You are probably familiar with the story about placing a frog in cold water and gradually increasing the temperature. The frog does not notice the small change in temperature and is boiled alive. Well, this story, like many other familiar tales, is a myth. Frogs are far smarter than we give them credit for and they would jump out of the water well before it got too hot. Most humans, however, behave like the fictitious frog. Our reactions to gradually unfolding threats are slow or even non-existent. So what can we learn from Andrei Polgar's new book "The Age of Anomaly"?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

Continue reading
Jul 17

Word of Mouth Marketing

By Simon Fawkes | Podcast Episodes

Word of Mouth Marketing

Listen to the Podcast Episode

You often hear people say that they rely on word of mouth for getting referrals. The expression is widely used but seldom understood. So, what is word of mouth marketing and which factors make this successful? Furthermore, is this something that Not-For-Profit Organisations should adopt and how can they make the best use of this marketing technique?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

Continue reading
Jul 11

Early Stage Companies

By Simon Fawkes | Podcast Episodes

B2M073 Early Stage Companies

Listen to the Podcast Episode

Start-Up businesses often, by necessity, cut corners at the early stages but ultimately, they pay the price for this.  This podcast episode discusses why the founders need to consider the intended endings at the outset.  There are some important lessons for all early stage companies and some mistakes in the early days can have a detrimental effect on the ability of the company to seek new investment and grow shareholder value.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

Continue reading
Jul 05

Successful Teams

By Simon Fawkes | Podcast Episodes

Successful Teams

Listen to the Podcast Episode

Most sports fans have their views on what makes a great sports team. The same can probably not be said for business leaders. So, what are some of the principles for successful teams in a business?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

Continue reading
Jun 29

Spatial Intelligence

By Simon Fawkes | Podcast Episodes

B2M071 Spatial Intelligence

Listen to the Podcast Episode

The way we define a problem can have a big impact on possible solutions. The closer you are to the problem and the more you are an expert, the less likely you are to take a fresh perspective. It is important to think differently and to consider a wider range of factors. Spatial Information is one example of gathering and analysing data in a way that provides deeper and possibly novel insights.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

Continue reading
1 2 3 8