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Cultural Intelligence (CQ) is the ability to manage cultural diversity. This goes way beyond accepting and being nice to people of a different culture. It is, in fact, helping them express their culture and not seeing them as a threat.
There are now over 200 ethnic groups in New Zealand. The forecast is that by 2028, 50% of New Zealand's population will identify with Maori, Pacifica or Asian. Many Western countries are also experiencing far greater cultural and ethnic diversity.
Another trend is the global shift to digital consumption. How can these two trends be combined?
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