Category Archives for "Podcast Episodes"

Sep 25

A Few Quiet Yarns – How to Build Genuine Connections

By Simon Fawkes | Podcast Episodes

A Few Quiet Yarns

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How effectively do you network? Why is it important to build a genuine personal relationship before starting to talk business?  Most of us prefer to do business with people we know like and trust. How do we go about building this trust? A Few Quiet Yarns is one way to build genuine business connections.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Sep 21

Purpose-Led Businesses and Word of Mouth Marketing

By Simon Fawkes | Podcast Episodes

Purpose-Led Businesses

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What is a purpose-led business and how do you put this concept into practice?  So what makes purpose-led businesses special and why do they outperform traditional businesses seeking profit? Furthermore, how can Word of Mouth Marketing help these purpose-led businesses?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Sep 17

The Secrets of Being Effective on LinkedIn

By Simon Fawkes | Podcast Episodes

B2M043 LinkedIn Secrets

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Are you confused about how to make best use of LinkedIn? Would you like to make better use of LinkedIn? What are some of the common mistakes and how can you avoid them. Listen to the interview with Julie Mason, who is a highly regarded LinkedIn expert and learn some of the main LinkedIn secrets.

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

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Jul 20

B2M, Your WHY and LinkedIn Profile Tips

By Simon Fawkes | Podcast Episodes

B2M02 B2M Your Why

Your WHY Should Be Your Foundation

This is the second episode of B2M Business Insights and I am doing all the talking this time.  The main topic is the importance of WHY and the reason why this should be your foundation. This means, your starting point and an important part of your story.  Most people in business start a conversation by stating WHAT they do. This is deeply flawed.

People don't buy WHAT you do, they buy WHY you do it

Simon Sinek

My background is unusual. I am a"reformed engineer" and a linguist. I talk about my education in England and Germany and my journey from engineering to international marketing and now business coaching. I explain B2M's purpose as an example of Simon Sinek's "The Importance of Why". Finally, I give some tips on getting results from your LinkedIn Profile and this builds on being very clear about your WHY.  

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