How to Generate More Leads Using Video Marketing

By Simon Fawkes | Podcast Episodes

Jan 11
B2M057 Video Marketing

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Videos are gaining in popularity and more people are turning to video to find information and to buy products and services. More people are watching videos and businesses are creating more videos every day. How do you get your target audience to watch your videos and how can you use video marketing to generate more leads?

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In This Episode, You'll Get Some Great Tips on Generating More Leads Using Video Marketing...

  • ​Why you need to optimise your video so that people looking for what you have to offer can find your video.
  • ​How you can legally spy on your competitors by using vidIQ, which is a free Chrome extension.
  • Seven ways to optimise your published videos in order that your target audience can find them.
  • check
    How to use the YouTube End Screen as part of an effective Sales Funnel.

Generating More Leads Using Video Marketing - Resources



This video shows the vidIQ Scorcard 2.0 and is a great explanation of the importance of Title, Tags and Description.

YouTube Video Marketing Tips

Optimise Your YouTube Channel and Videos

YouTube Video Tips

Five Important Parts of a YouTube Video

These two images capture the essence of optimising you YouTube Channel and Videos and show how the five parts of a YouTube video fit together. Note that part of the Call to Action in YouTube needs to be designed before you upload your video to YouTube.

Questions posed by the interview: Generating More Leads Using Video Marketing

  • How well are you using YouTube now to generate more leads? Do note that you can optimise videos that you have published.​
  • Do your videos just end? How can you expect your videos to generate more leads if you do not tell the viewer what to do next?
  • So, if you could double the number of leads, for example, what impact would this have? By answering this question, you can calculate how much you should invest in video marketing.​

Introducing Simon Fawkes

Simon Fawkes

Simon is the host of B2M Business Insights. He believes in thinking differently and in challenging perceived ideas and ways of working. 

If you would to learn more about generating leads using video marketing, click on the button below to apply for a Free Strategy Consult.

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Learn how to generate more leads using #video #marketing on #YouTube. B2M Business Insights #Podcast..

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Simon Fawkes

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Summary
How to Generate More Leads Using Video Marketing
Article Name
How to Generate More Leads Using Video Marketing
Description
Simon Fawkes of B2M shares some great tips on how to generate more leads using video marketing. The three main elements of a YouTube video are Title, Tags and Description. They help get your video found, but you must have a Sales Funnel to convert views into leads,
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Business to Markets Ltd
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About the Author

I believe in thinking differently and I love challenging perceived ideas and ways of working. This brings new insights that can be the catalyst for taking a different approach. That’s why I love coaching SME business leaders to help them increase sales and profits.

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