fbpx

March 22

Great Tips For Successful Video Production And Marketing

Podcast Episodes

0  comments

Share0
Tweet0
Share0
Share0
Tweet0
Share0

Listen to the Podcast Episode

Videos are becoming more popular and more companies are publishing videos.  The objectives could be to increase sales or raise brand awareness for example.  What are some of the factors you need to consider before you make your own video or hire someone to do this for you?  In particular, how can you achieve successful video production and video marketing?

You can listen, pause, fast forward and back using the Smart Track Player.  You can also share and download.

More...

Subscribe to the Podcast on iTunes

Subscribe to B2M Business Insights podcast so that you can listen on the go.

iTunes Subscribe

In This Episode, You'll Get Some Great Tips on Video Production and Marketing...

  • ​Start with the Objective, what you want your video to achieve and how you will measure success. Next comes Strategy, how you will achieve this. Tactics, the video comes third.
  • Be very clear about what success will look like and it helps to paint a picture of success.  You can then set the metrics and you should to this at the very beginning.
  • Next, define your audience and this entails understanding your customer demographics. If you try to appeal to too broad an audience, you run the risk of “flying over the top".
  • check
    Storytelling is an important aspect and this is a way of organising the narrative.  Be clear about the story you are trying to tell and why this is important to your audience.  You also need to have just one message and ensure that it is clear and simple.

Video Production and Marketing - Resources

This is one of three videos in the Energy Culture series. The video demonstrates the art of storytelling.

Questions posed by the interview: Video Production and Marketing

  • How confident are you that you have a clear and complete brief before you spend any money on video production?  The person or company that is going to make the video for you should help you define the video brief.
  • What will success look like and how will you know if you have achieved success?  Furthermore, what are the most appropriate metrics?.
  • Let’s assume you do have a great video with a single objective and a clear message. How will you get people to watch your video and this means getting the right people to do this?

Introducing George Dawes

B2M066 George Dawes LinkedIn Photo

George has over a decade’s experience in the film, television and production industry. He’s worked on feature films, documentary television, reality television, television commercials and branded content, with budgets ranging from the hundreds to the millions. George regularly provides production services and advice to a wide range of clients.


"Plans are useless, but #planning is essential", Sir Winston Churchill

Click to Tweet


“

​

I hope you found this helpful. If so, please share it with your connections.​

I would love to hear from you too. Do share your thoughts in the comments below.

Simon Fawkes

Search All Podcast Episodes By Keyword

Search Now

Tags

video marketing, video production

You may also like

Protected: The Tipping Point

Protected: The Tipping Point

Protected: The Four Agreements

Protected: The Four Agreements
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch

>