You often hear people say that they rely on word of mouth for getting referrals. The expression is widely used but seldom understood. So, what is word of mouth marketing and which factors make this successful? Furthermore, is this something that Not-For-Profit Organisations should adopt and how can they make the best use of this marketing technique?
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WoM:NFP is an online learning course that also gives you all of the tools and templates to apply your WoM knowledge to your not for profit organisation.
You’ll work through a series of modules, each consisting of lessons. And the lessons will be supported by further learning and application documents. All designed to help you apply your learning as you go, and to deliver your first WoM campaigns.
My journey through to Word of Mouth That Works (WoMTWo™) had been in senior leadership roles in the NZ power industry, where I led the national grid control centre through a period of technological transformation. So it was this ability to ‘strip down’ complex business processes that led me to approach my co-founder Jake Pearce with the proposition of codifying his word of mouth knowledge into an online learning programme.
The creation of WoMTWo™ has enabled me to draw on my experience of the design of learning and development programmes that I created in the control centre of the national grid.
Being purpose-led comes from my experience of chairing a charity in New Zealand for 10 years. It leads you to realise that profit, while it’s important, is not the be all. We must have a higher purpose.
Advocates form the tribe that repeatedly and consistently tell stories about your organisation. #podcast #WoMTWo #NFP
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